AOL may buy more online media and even traditional newspapers in its bid to boost the digital content it offers customers, a senior company executive said.
"It is a possibility," AOL Chief Technology Officer Alexander Gounares said on Wednesday.
The move would be in line with AOL's strategy to have most of its content, including international content, from internal sources, he added.
The company said last Tuesday that it had acquired TechCrunch, a technology news blog. AOL already owns Engadget a Web magazine on gadgets and consumer electronics. The investment in technology content is deliberate as a significant proportion of AOL's audience is interested in technology news, Gounares said.
More: http://www.pcworld.com/article/207068/
"It is a possibility," AOL Chief Technology Officer Alexander Gounares said on Wednesday.
The move would be in line with AOL's strategy to have most of its content, including international content, from internal sources, he added.
The company said last Tuesday that it had acquired TechCrunch, a technology news blog. AOL already owns Engadget a Web magazine on gadgets and consumer electronics. The investment in technology content is deliberate as a significant proportion of AOL's audience is interested in technology news, Gounares said.
More: http://www.pcworld.com/article/207068/