There are almost as many iPod Touches -- 11.5 million -- in the U.S. as there are iPhones, according to estimates by mobile advertisement server AdMob.
The numbers put some teeth in Apple CEO Steve Jobs' contention last year that the iPod Touch is the company's de facto netbook, said one analyst.
"The Touch is in the same broad category as netbooks," said Ezra Gottheil, an analyst with Technology Business Research. "But it's more than a netbook. It's also a cool game platform and a social networking platform. That's what makes it such a great buy, especially for the teen and young adult market."
On Tuesday during Apple's quarterly earnings call with Wall Street analysts, Tim Cook, the company's chief operating officer, said that the combined global installed base of the iPhone and iPod Touch was 45 million. With previous estimates of total iPhone sales at 26.4 million, that left the Touch holding down a base of 18.6 million. Gottheil said that estimate's breakdown between the two -- 59%/41%, with iPhone dominating -- was in line with previous assessments of the devices.
More: http://pcworld.com/article/169055/
............................................................................................
The numbers put some teeth in Apple CEO Steve Jobs' contention last year that the iPod Touch is the company's de facto netbook, said one analyst.
"The Touch is in the same broad category as netbooks," said Ezra Gottheil, an analyst with Technology Business Research. "But it's more than a netbook. It's also a cool game platform and a social networking platform. That's what makes it such a great buy, especially for the teen and young adult market."
On Tuesday during Apple's quarterly earnings call with Wall Street analysts, Tim Cook, the company's chief operating officer, said that the combined global installed base of the iPhone and iPod Touch was 45 million. With previous estimates of total iPhone sales at 26.4 million, that left the Touch holding down a base of 18.6 million. Gottheil said that estimate's breakdown between the two -- 59%/41%, with iPhone dominating -- was in line with previous assessments of the devices.
More: http://pcworld.com/article/169055/
