The search advertising scam had hit a record high in Q4
Click fraud, a scam based on the highly profitable search advertising business, dipped in the first quarter after hitting an all-time high in the last three months of 2008.
The incidence of click fraud fell to 13.8%, down from 17.1% in last year's fourth quarter and from 16.3% in 2008's first quarter, according to a quarterly report released today by fraud monitoring company Click Forensics.
Click fraud happens when someone clicks on a pay-per-click (PPC) ad with malicious intent or by mistake.
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9131999
Click fraud, a scam based on the highly profitable search advertising business, dipped in the first quarter after hitting an all-time high in the last three months of 2008.
The incidence of click fraud fell to 13.8%, down from 17.1% in last year's fourth quarter and from 16.3% in 2008's first quarter, according to a quarterly report released today by fraud monitoring company Click Forensics.
Click fraud happens when someone clicks on a pay-per-click (PPC) ad with malicious intent or by mistake.
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9131999
