Target Corp said on Wednesday it will stop selling Amazon.com Inc's Kindle devices, the latest in a series of brawls between the companies fueled by Amazon's increasing competition with brick and mortar retailers.
"Target is phasing out Amazon- and Kindle-branded products in the spring of 2012," Target spokeswoman Molly Snyder wrote in an email to Reuters. "We will continue to offer our guests a full assortment of e-readers and supporting accessories."
The decision includes Amazon's new Kindle Fire tablet, its range of Kindle e-readers and all accessories for the devices, including covers and chargers. Target will still sell other e-readers and tablets, including the Nook from Barnes & Noble, Snyder added.
"This is evidence that Target is getting more serious about Amazon as an enemy rather than a partner," said Matt Nemer, an analyst at Wells Fargo.
Read more: http://www.reuters.com/article/2012/05/02/us-target-kindle-idUSBRE84117G20120502
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