Google has acquired startup company Fridge to enhance Google+'s capabilities for group sharing.
Fridge was designed to simplify the ad-hoc creation of online groups where members can share posts, photos, videos, discussions and text messages, both on desktop computers and mobile devices.
"We strongly believe in the group social experience and couldn't think of a better place to realize our vision of bringing the nuance and richness of real-life sharing to the web as part of the Google+ Project," reads a Fridge blog post.
A key Google+ component is its Circles feature, which is designed to let members easily create multiple sets of friends and contacts -- like family, work, college buddies or softball league teammates -- in order to share different content with each one, as opposed to sharing everything with everyone.
More: http://www.pcworld.com/article/236254/
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Fridge was designed to simplify the ad-hoc creation of online groups where members can share posts, photos, videos, discussions and text messages, both on desktop computers and mobile devices.
"We strongly believe in the group social experience and couldn't think of a better place to realize our vision of bringing the nuance and richness of real-life sharing to the web as part of the Google+ Project," reads a Fridge blog post.
A key Google+ component is its Circles feature, which is designed to let members easily create multiple sets of friends and contacts -- like family, work, college buddies or softball league teammates -- in order to share different content with each one, as opposed to sharing everything with everyone.
More: http://www.pcworld.com/article/236254/
