With the latest changes to its search algorithm, Google is aiming to reward Web sites that offer original, in-depth content at the same time that it penalizes those that simply borrow content from others.
Rolled out this week, the changes will help ensure that sites considered to be of "high quality" will rank higher in Google's search results, while those deemed of "low quality" will get dumped lower in the ranks, according to a blog posted yesterday by Google fellow Amit Singhal and principal engineer Matt Cutts.
Google is clearly looking to crack down on "content farms," sites that purposely tailor their pages with content that often makes little to no sense but is loaded with keywords and other information designed solely to generate a huge number of hits.
More: http://news.cnet.com/8301-1023_3-20036394-93.html
Rolled out this week, the changes will help ensure that sites considered to be of "high quality" will rank higher in Google's search results, while those deemed of "low quality" will get dumped lower in the ranks, according to a blog posted yesterday by Google fellow Amit Singhal and principal engineer Matt Cutts.
Google is clearly looking to crack down on "content farms," sites that purposely tailor their pages with content that often makes little to no sense but is loaded with keywords and other information designed solely to generate a huge number of hits.
More: http://news.cnet.com/8301-1023_3-20036394-93.html