When many people think of Microsoft, they think of a stodgy old corporation churning out boring PC software.
But is that image accurate?
Some analysts say no, and at Thursday's annual Microsoft analyst get-together they urged executives to do more to improve the company's image and to let the wider world know that it is developing great new products and services.
At the meeting, Craig Mundie, chief research and strategy officer, showed off a futuristic application for Surface, Microsoft's multitouch tabletop computer. He virtually entered an art gallery on a downtown Seattle street, browsing through items that he could pick up and spin around to look at them from all directions..............
More: http://www.pcworld.com/businesscenter/article/148952/microsoft_stodgy_or_innovative_its_all_about_perception.html
But is that image accurate?
Some analysts say no, and at Thursday's annual Microsoft analyst get-together they urged executives to do more to improve the company's image and to let the wider world know that it is developing great new products and services.
At the meeting, Craig Mundie, chief research and strategy officer, showed off a futuristic application for Surface, Microsoft's multitouch tabletop computer. He virtually entered an art gallery on a downtown Seattle street, browsing through items that he could pick up and spin around to look at them from all directions..............
More: http://www.pcworld.com/businesscenter/article/148952/microsoft_stodgy_or_innovative_its_all_about_perception.html