Starting on Wednesday, Bing will take data posted on Facebook -- such as users' "likes" or preferences -- and use that information to provide more relevant search results.
The tie-up between the world's largest software company and the largest social network potentially pushes Web searches -- one of the Internet's earliest activities -- in a new direction.
It underscores the growing competition between Facebook's 500-million member service and Google, whose search business has dominated the Web in past years.
"Google owned the old Web, the content-centric Web. Facebook has early leadership in the new Web, the social web," said Ray Valdes, an analyst at industry research firm Gartner. "This is the real long-term conflict. Microsoft in that sense, is a secondary player in this new battle."
More: http://www.reuters.com/article/idUSTRE69C5MW20101014
The tie-up between the world's largest software company and the largest social network potentially pushes Web searches -- one of the Internet's earliest activities -- in a new direction.
It underscores the growing competition between Facebook's 500-million member service and Google, whose search business has dominated the Web in past years.
"Google owned the old Web, the content-centric Web. Facebook has early leadership in the new Web, the social web," said Ray Valdes, an analyst at industry research firm Gartner. "This is the real long-term conflict. Microsoft in that sense, is a secondary player in this new battle."
More: http://www.reuters.com/article/idUSTRE69C5MW20101014