Google is rebranding its Google Maps listing service for local businesses as it continues to try to organize--as well as sell ads against--a seemingly inexhaustible supply of local search results.

Google's Local Business Center will henceforth be known as Google Places, the search giant plans to announce late Monday. All in all, it's mostly just a name change, although Google plans to roll out a few new features for local merchants that have claimed their "place page" on Google Maps.

Google Maps is littered with small links to pages with information about local businesses, from pizza parlors to dry cleaners. Business owners can claim their listing page through the former Local Business Center and add information, photos, menus, and the like.

More: http://news.cnet.com/8301-30684_3-20002878-265.html

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