Some were wondering if Twitter's big Monday announcement at the South by Southwest Interactive Festival (SXSWi) would be an attempt to one-up Google in search ads. But, no: With its new @Anywhere technology, the company's real target may be Facebook's successful Facebook Connect.
The Twitter announcement was part of a talk by CEO Evan Williams that was, well, a bit vanilla. But people are excited by @Anywhere, which will be debuting soon on third-party partners like The New York Times, eBay, and Amazon. Though a lot of the details aren't yet clear, the basic explanation is that Twitter content will soon be accessible through third-party sites in a much deeper form.
When Facebook unveiled Facebook Connect nearly two years ago, the company pitched it as a way for users and Web publishers to experience a more seamless registration and log-in process as well as to be able to share their activities from across the Web with their friends. But the subtext was clear: it would put Facebook's product everywhere across the Web. Slightly over a year later, 80,000 third-party sites were using it.
More: http://news.cnet.com/8301-13577_3-20000497-36.html
The Twitter announcement was part of a talk by CEO Evan Williams that was, well, a bit vanilla. But people are excited by @Anywhere, which will be debuting soon on third-party partners like The New York Times, eBay, and Amazon. Though a lot of the details aren't yet clear, the basic explanation is that Twitter content will soon be accessible through third-party sites in a much deeper form.
When Facebook unveiled Facebook Connect nearly two years ago, the company pitched it as a way for users and Web publishers to experience a more seamless registration and log-in process as well as to be able to share their activities from across the Web with their friends. But the subtext was clear: it would put Facebook's product everywhere across the Web. Slightly over a year later, 80,000 third-party sites were using it.
More: http://news.cnet.com/8301-13577_3-20000497-36.html