One of the most heated battles among technology companies was waged this year between Google and Microsoft. For those who think this corporate fight hit a crescendo in 2009, industry analysts say they better think again. It looks like this is just getting started.
The battle escalated this year as the two high-tech titans went after each other's market share and revenue stream in Internet search, operating systems,enterprise applications and browsers . With each company seeing the other as a major threat to its bread and butter products, 2009 may been just a warm-up for the battle that will ensue in the months to come.
"These two companies really squared off this year," said Jim McGregor, an analyst with In-Stat. "Both are looking for dominant positions in the Internet. For Google to increase its business, it needs to move into other territory. For Microsoft to have significant growth opportunities, it needs to become an Internet powerhouse, and they know it. This is not a war that is going to be won by one or two battles. This is going to be a prolonged activity."
More: http://infoworld.com/d/applications/google-and-microsoft-escalate-war-in-2010-298
The battle escalated this year as the two high-tech titans went after each other's market share and revenue stream in Internet search, operating systems,enterprise applications and browsers . With each company seeing the other as a major threat to its bread and butter products, 2009 may been just a warm-up for the battle that will ensue in the months to come.
"These two companies really squared off this year," said Jim McGregor, an analyst with In-Stat. "Both are looking for dominant positions in the Internet. For Google to increase its business, it needs to move into other territory. For Microsoft to have significant growth opportunities, it needs to become an Internet powerhouse, and they know it. This is not a war that is going to be won by one or two battles. This is going to be a prolonged activity."
More: http://infoworld.com/d/applications/google-and-microsoft-escalate-war-in-2010-298
