Google, the giant of the Internet, announced a move into the realm of the small Monday: URL shorteners, which condense long Web addresses into very short ones.

“People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity,” the company said in a blog post announcing the initiative.

The new Goo.gl service is a direct attack on Bit.ly, a URL shortener developed in-house at Betaworks Studio. Bit.ly has fast become the de facto link shortener on Twitter and many third-party Twitter clients, and the service even raised a $2 million round of venture financing from investors that included Alpha Tech Ventures, the software industry pioneer Mitch Kapor and the early Google investor Ron Conway.


More: http://bits.blogs.nytimes.com/2009/12/14/googl-challenges-bitly-as-king-of-the-short

More + Video: http://tech.geekpolice.net/2009/12/googl-google-launches-url-shortener.html

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Goo.gl Challenges Bit.ly as King of the Short Lambo-11

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