Aol may have finally gained its independence from Time Warner but it isn't free from its years-long crisis, which it will have to battle long and hard to recover from, with very little room for error in strategy and execution.
Aol has struggled for years trying to shift its business from dial-up Internet access fees to online ad revenue. But while deliberately phasing out its ISP business, Aol has had disappointing performance in online advertising, consistently trailing the industry's revenue growth.
In Time Warner's third quarter, ended Sept. 30, Aol's revenue dropped 23 percent year-on-year to $777 million. The advertising revenue specifically fell 18 percent. By comparison, the global online ad industry had a 1 percent revenue drop, according to IDC.
More: http://computerworld.com/s/article/9142168/
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Aol has struggled for years trying to shift its business from dial-up Internet access fees to online ad revenue. But while deliberately phasing out its ISP business, Aol has had disappointing performance in online advertising, consistently trailing the industry's revenue growth.
In Time Warner's third quarter, ended Sept. 30, Aol's revenue dropped 23 percent year-on-year to $777 million. The advertising revenue specifically fell 18 percent. By comparison, the global online ad industry had a 1 percent revenue drop, according to IDC.
More: http://computerworld.com/s/article/9142168/
