Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.
The beta launch of Yahoo's Ad Interest Manager comes as U.S. lawmakers and privacy groups have increased pressure on online advertising networks to limit the personal data they collect and allow consumers more control over behavioral advertising. It also follows the launch of similar tools by other Web sites including Yahoo competitor Google.
Also on Monday, the U.S. Federal Trade Commission will host the first of a series of workshops on privacy, with online collection of data and behavioral advertising among the topics explored.
More: http://pcworld.com/article/183854/
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The beta launch of Yahoo's Ad Interest Manager comes as U.S. lawmakers and privacy groups have increased pressure on online advertising networks to limit the personal data they collect and allow consumers more control over behavioral advertising. It also follows the launch of similar tools by other Web sites including Yahoo competitor Google.
Also on Monday, the U.S. Federal Trade Commission will host the first of a series of workshops on privacy, with online collection of data and behavioral advertising among the topics explored.
More: http://pcworld.com/article/183854/
