Microsoft Corp.'s Bing had a really strong August as the company took another step in its effort to boost its standing in the search engine market.
Bing, which Microsoft introduced in May to do battle with Google Inc.'s dominant search engine, saw its share of the search market grow by 22.1% from 9% in July to 10.7% in August, according to The Nielsen Co. That performance made Bing the fastest growing search engine in Nielsen's top 10 list.
Despite the strong growth, Bing still lags far behind Google, long the leading search engine.
In a report released this week, Nielsen said that Google held 64.6% of the search market last month, up 2.6% from July. Yahoo Inc.'s search engine was a distant second, with 16% of the market in August, 4.2% less than it had in July.
Microsoft has been busy beefing up Bing in hopes that it will eventually give Google a run for its money.
More: http://computerworld.com/s/article/9138138/
Bing, which Microsoft introduced in May to do battle with Google Inc.'s dominant search engine, saw its share of the search market grow by 22.1% from 9% in July to 10.7% in August, according to The Nielsen Co. That performance made Bing the fastest growing search engine in Nielsen's top 10 list.
Despite the strong growth, Bing still lags far behind Google, long the leading search engine.
In a report released this week, Nielsen said that Google held 64.6% of the search market last month, up 2.6% from July. Yahoo Inc.'s search engine was a distant second, with 16% of the market in August, 4.2% less than it had in July.
Microsoft has been busy beefing up Bing in hopes that it will eventually give Google a run for its money.
More: http://computerworld.com/s/article/9138138/