Bing will power Yahoo search; Yahoo will sell search ad services for both companies
Microsoft and Yahoo struck a long-anticipated search deal Wednesday under which Microsoft's Bing search engine will power Yahoo's search site, and Yahoo will sell premium search advertising services for both companies.
The deal, which took nearly a year and a half to work out and started with an unsolicited bid by Microsoft to buy Yahoo in February 2008, is aimed at giving the two companies leverage against search giant Google, which leads the market in search-driven online advertising revenues.
More: http://computerworld.com/s/article/9136020/
Microsoft and Yahoo struck a long-anticipated search deal Wednesday under which Microsoft's Bing search engine will power Yahoo's search site, and Yahoo will sell premium search advertising services for both companies.
The deal, which took nearly a year and a half to work out and started with an unsolicited bid by Microsoft to buy Yahoo in February 2008, is aimed at giving the two companies leverage against search giant Google, which leads the market in search-driven online advertising revenues.
More: http://computerworld.com/s/article/9136020/