Software giant reportedly will invest up to 10 percent of its operating income in its new search engine, but that may not be a wise move.
Microsoft still suffers from Google envy: Steve Ballmer appears ready to make a bet of up to $11 billion that Microsoft's new search engine Bing can overtake its Internet competitor. At best, the bet is a long shot, and throwing away that amount of money could well do Microsoft irreparable harm.
Reuters reports that Ballmer said Microsoft is willing to invest from 5 to 10 percent of its operating income over the next five years in Bing. Here's what he said, according to Reuters:
"Our shareholders, I told them we were willing to spend 5 to 10 percent of operating income for up to five years in this business, and we feel like we can get an economic return."
More: http://pcworld.com/article/167192/
Microsoft still suffers from Google envy: Steve Ballmer appears ready to make a bet of up to $11 billion that Microsoft's new search engine Bing can overtake its Internet competitor. At best, the bet is a long shot, and throwing away that amount of money could well do Microsoft irreparable harm.
Reuters reports that Ballmer said Microsoft is willing to invest from 5 to 10 percent of its operating income over the next five years in Bing. Here's what he said, according to Reuters:
"Our shareholders, I told them we were willing to spend 5 to 10 percent of operating income for up to five years in this business, and we feel like we can get an economic return."
More: http://pcworld.com/article/167192/
