A few days after Google CEO Eric Schmidt revealed that the company had discarded the idea of buying a newspaper, Google co-founder Sergey Brin offered some encouragement for struggling print operations.
If newspapers continue to experiment with new ways of generating revenue, Brin said, they're bound to find a successful formula, just as Google found a way to make money off of search results.
Google first effort to monetize search results was to post ads for related books from Amazon next to searches. The results, he said, made just enough to cover pizza for the developers behind the project. Nonetheless, Google turned down lucrative offers to run noisy banner ads in favor of developing Ad Words, the low-key advertising system that's turned into the industry's unbeatable juggernaut.
More: http://www.pcworld.com/article/165626/
If newspapers continue to experiment with new ways of generating revenue, Brin said, they're bound to find a successful formula, just as Google found a way to make money off of search results.
Google first effort to monetize search results was to post ads for related books from Amazon next to searches. The results, he said, made just enough to cover pizza for the developers behind the project. Nonetheless, Google turned down lucrative offers to run noisy banner ads in favor of developing Ad Words, the low-key advertising system that's turned into the industry's unbeatable juggernaut.
More: http://www.pcworld.com/article/165626/
