Forrester asked nearly 4,600 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, the firm calculated the Customer Experience Index (CxPi) for 113 firms in 12 different industries. In "Customer Experience Index 2008 Snapshot: PC Manufacturers," Forrester examined the five large PC manufacturers in the CxPi: Apple, Compaq, Dell, Gateway, and Hewlett-Packard.
The bottom line: Apple leads and Dell lags.
More at; http://www.macdailynews.com/index.php/weblog/comments/forrester_apple_mac_kills_windows_pc_field_in_customer_experience/
EXPERIENCE IS NOT WHAT HAPPENS TO A MAN BUT IT IS WHAT A MAN DOES WITH WHAT HAPPENS TO HIM
