Twitter appears to be following Facebook's lead by adding a one-click "Follow" button for third-party Web sites.
The new button, which Twitter rolled out today, allows users to instantly follow a specific Twitter account without having to visit the microblogging site and search for the desired account. The new button joins the tweet button, which shares specific content with Twitter users' followers.
"For publishers and brands, adding the Follow button to your Web site and using Twitter to stay connected with your audience is a powerful combination," Twitter said in a statement announcing the new button. "People who follow your account are much more likely to retweet and engage with your tweets, and to repeatedly visit your Web site."
More: http://news.cnet.com/8301-1023_3-20067738-93.html
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The new button, which Twitter rolled out today, allows users to instantly follow a specific Twitter account without having to visit the microblogging site and search for the desired account. The new button joins the tweet button, which shares specific content with Twitter users' followers.
"For publishers and brands, adding the Follow button to your Web site and using Twitter to stay connected with your audience is a powerful combination," Twitter said in a statement announcing the new button. "People who follow your account are much more likely to retweet and engage with your tweets, and to repeatedly visit your Web site."
More: http://news.cnet.com/8301-1023_3-20067738-93.html
