Opera Software is targeting a large variety of mobile phones ranging from smartphones to less sophisticated feature phones that can connect to the Internet, as it aims at opportunities for its browser in emerging markets like India, the company's co-founder said.
The Norwegian browser company is also using its acquisition in January this year of AdMarvel, a mobile advertising platform company, to sign deals with web sites for placing targeted third-party mobile advertisements on web pages.
"Our goal is to reach as many phones as possible," Jon S. von Tetzchner said in a telephone interview on Tuesday.
The company's Opera Mini browser now supports over 3,000 phone models, including older-generation smartphones, because the company's strategy is to take a phone that comes its way, check out its specifications and the size of the screen, and try and work out a way for it to run Opera Mini, he said.
More: http://www.pcworld.com/article/212920/
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The Norwegian browser company is also using its acquisition in January this year of AdMarvel, a mobile advertising platform company, to sign deals with web sites for placing targeted third-party mobile advertisements on web pages.
"Our goal is to reach as many phones as possible," Jon S. von Tetzchner said in a telephone interview on Tuesday.
The company's Opera Mini browser now supports over 3,000 phone models, including older-generation smartphones, because the company's strategy is to take a phone that comes its way, check out its specifications and the size of the screen, and try and work out a way for it to run Opera Mini, he said.
More: http://www.pcworld.com/article/212920/
