Rivals Citrix and VMware have taken their battle beyond technology development, even beyond marketing. Now they're working on the imaginations and psychology of potential customers and, to a certain extent, rewriting history.
With a series of wider-ranging-than-usual announcements from its Synergy Conference in Berlin, Citrix this week tried to replace its image as a grayish but reliable provider of systems-access software with the flashier image of an IT architect building an end-to-end virtual infrastructure built on services in a sophisticated cloud-computing environment.
"Virtualization isn't just a virtual machine; it's what has to happen for a business to transform -- virtual meetings, virtual desktops, virtual data centers, said Wes Wasson, chief strategy officer for Citrix in a teleconference Tuesday night.
More: http://www.pcworld.com/article/207379/
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With a series of wider-ranging-than-usual announcements from its Synergy Conference in Berlin, Citrix this week tried to replace its image as a grayish but reliable provider of systems-access software with the flashier image of an IT architect building an end-to-end virtual infrastructure built on services in a sophisticated cloud-computing environment.
"Virtualization isn't just a virtual machine; it's what has to happen for a business to transform -- virtual meetings, virtual desktops, virtual data centers, said Wes Wasson, chief strategy officer for Citrix in a teleconference Tuesday night.
More: http://www.pcworld.com/article/207379/
