After a couple years of false starts, aborted mergers, and other behind-the-scenes mishaps, Microsoft and Yahoo are ready to form a search partnership to better compete against Google, which continues to blow away its competitors in online search. Under the terms of the deal, Microsoft's Bing engine will power both the Bing and Yahoo search sites, with any differentiation coming at a more superficial level.

It's not exactly clear yet how Yahoo will add value to Bing's search results. According to the companies' press release, "Yahoo will innovate around those listings by integrating rich Yahoo content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo users."

More: http://pcworld.com/article/189787

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