Bing will become a better search engine when Microsoft takes over Yahoo search, and better able to compete with search giant Google, the U.S. Department of Justice said in its decision supporting the deal.
The reasoning is simple: By handling the back end of all Yahoo searches, Microsoft will gain access to almost three times the search queries it's getting with Bing alone. The extra data will speed up Bing's automated learning, helping the search engine return more relevant results, especially with rare queries, the DOJ says. In other words, Bing will have a better chance of finding what you're looking for the first time around.
Bing is steadily gaining search market share, mostly at Yahoo's expense. December data from comScore pegs Bing's share at 10.7 percent of searches, compared to Yahoo's 17.3 percent. Google, meanwhile, continues to grow, nabbing an extra 0.1 percent of searches in December to reach 65.7 percent.
More: http://pcworld.com/article/189801/
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The reasoning is simple: By handling the back end of all Yahoo searches, Microsoft will gain access to almost three times the search queries it's getting with Bing alone. The extra data will speed up Bing's automated learning, helping the search engine return more relevant results, especially with rare queries, the DOJ says. In other words, Bing will have a better chance of finding what you're looking for the first time around.
Bing is steadily gaining search market share, mostly at Yahoo's expense. December data from comScore pegs Bing's share at 10.7 percent of searches, compared to Yahoo's 17.3 percent. Google, meanwhile, continues to grow, nabbing an extra 0.1 percent of searches in December to reach 65.7 percent.
More: http://pcworld.com/article/189801/
