Sir Howard Stringer, the British chief executive of the Japanese company, said that 3D was “clearly on its way to becoming a mass market technology”.

“A variety of issues still need to be addressed, but the 3D train is on the track and Sony is ready to drive it home,” he told delegates at the IFA technology conference in Berlin.

Sony will launch new 3D-compatible models of its popular Bravia range of televisions next year, and Sir Howard added that he hoped other Sony devices, such as its Vaio laptops, PlayStation 3 games console and its Blu-ray high-definition DVD players, would also support 3D content in future.

More: http://www.telegraph.co.uk/technology/sony/6127650/Sony-to-launch-3D-TVs-in-2010.html

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