Facebook's 200-plus million members will be able to customize the URLs to their profiles starting at midnight Eastern on Saturday, according to a post on the Facebook blog. Currently, users' profile URLs have been structured as a string of numbers. At least for now, it doesn't look like the switch is mandatory.
This is a move that will help Facebook profiles get better traction in search engines, potentially upping traffic--and give people-search sites a run for their money in the process. For brands whose "fan pages" are a crucial part of Facebook's marketing and advertising strategy, it'll make their pages easier for people to access without needing to click around much.
More: http://news.cnet.com/8301-13577_3-10261009-36.html?tag=nl.e703
