Microsoft has picked Bing as the branding for its new search engine, putting to rest months of speculation of what the next iteration of Live Search would be called.
Microsoft CEO Steve Ballmer revealed Bing at the D7 conference in California Thursday; the company said it will roll out the product over the next several days until it is fully available to everyone on Wednesday.
Bing and Kumo were the names the company was considering for the new search engine, but in recent days speculation grew that Bing was the front-runner. Microsoft confirmed earlier this year it was testing a search engine called Kumo, a Japanese word that can mean "cloud," internally, but the company never confirmed the official name for its new engine.
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9133618
Microsoft CEO Steve Ballmer revealed Bing at the D7 conference in California Thursday; the company said it will roll out the product over the next several days until it is fully available to everyone on Wednesday.
Bing and Kumo were the names the company was considering for the new search engine, but in recent days speculation grew that Bing was the front-runner. Microsoft confirmed earlier this year it was testing a search engine called Kumo, a Japanese word that can mean "cloud," internally, but the company never confirmed the official name for its new engine.
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9133618
