New users overseas flock to the network as North American growth levels off
(Computerworld) Facebook Inc. has grown 153% during the past year, propelled by the soaring growth of new in virtually every market outside North America, according to a report on social networking released Tuesday by ComScore Inc.
While the growth in the number of new social networking users leveled off to 9% in North America between June 2007 and June 2008, growth in several other regions soared by well over 30% during the same period, according to the ComScore report. For example, the number of new users in the Middle East and Africa grew by 66% during the year, while usage in Europe grew by 35% and in Latin America by 33%, the report noted.
Facebook, which took the global lead among social networking sites in April 2008, has made a concerted effort to become more culturally relevant to markets outside of North America by launching several market-specific natural language interfaces.
As a result, while North America is still Facebook's largest visitor base with 49 million users, the growth of 38% there was far lower than the 303% increase in Europe, the 1,055% increase in Latin America and the 403% jump in the Middle East and Africa...............
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9112547&source=NLT_PM&nlid=8
(Computerworld) Facebook Inc. has grown 153% during the past year, propelled by the soaring growth of new in virtually every market outside North America, according to a report on social networking released Tuesday by ComScore Inc.
While the growth in the number of new social networking users leveled off to 9% in North America between June 2007 and June 2008, growth in several other regions soared by well over 30% during the same period, according to the ComScore report. For example, the number of new users in the Middle East and Africa grew by 66% during the year, while usage in Europe grew by 35% and in Latin America by 33%, the report noted.
Facebook, which took the global lead among social networking sites in April 2008, has made a concerted effort to become more culturally relevant to markets outside of North America by launching several market-specific natural language interfaces.
As a result, while North America is still Facebook's largest visitor base with 49 million users, the growth of 38% there was far lower than the 303% increase in Europe, the 1,055% increase in Latin America and the 403% jump in the Middle East and Africa...............
More: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9112547&source=NLT_PM&nlid=8