A total of 22 fake Apple stores have been uncovered in one Chinese city.
Authorities in Kunming began searching out the copycats after pictures of one convincing replica were circulated on the web. An early search found five fake stores, two of which were shut down for trading without a licence.
Now, according to Chinese trade officials, 22 have been found unlawfully using Apple's brand and logo. The investigation into unauthorised Apple stores in Kunming was brought about when an American living in the city published a blog post describing a visit to one such shop.
Describing it as a "beautiful ripoff", BirdAbroad revealed how far the owners had gone to copy the decor and ambience of a real Apple store. Staff also wore the same colour T-shirts as real Apple staffers, and sported lanyards of the same design.
More: http://www.bbc.co.uk/news/technology-14503724
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Authorities in Kunming began searching out the copycats after pictures of one convincing replica were circulated on the web. An early search found five fake stores, two of which were shut down for trading without a licence.
Now, according to Chinese trade officials, 22 have been found unlawfully using Apple's brand and logo. The investigation into unauthorised Apple stores in Kunming was brought about when an American living in the city published a blog post describing a visit to one such shop.
Describing it as a "beautiful ripoff", BirdAbroad revealed how far the owners had gone to copy the decor and ambience of a real Apple store. Staff also wore the same colour T-shirts as real Apple staffers, and sported lanyards of the same design.
More: http://www.bbc.co.uk/news/technology-14503724
