Planting the seeds to potentially disrupt its own successful franchise in Flash-based animation, Adobe has released a preview version of a new application, called Adobe Edge, designed for assembling dynamic Web content using HTML5 and related open Web standards, the company announced Monday.

"This is a motion and interactive tool for designers who want to build interactive Web content using Web standards," said Adobe Group Product Manager Devin Fernandez.

Traditionally, Web designers have used Adobe Flash, or a competitor such as Microsoft Silverlight, to add snazzy animated and interactive content to Web pages, in the form of introductory splash screen pages, interactive charts, short videos or banner advertisements. Adobe estimates that 99% of all desktop computers possess the player needed to run Flash files.

More: http://www.computerworld.com/s/article/9218767/