Demand for Google+ business profiles has reached white-hot intensity, prompting Google+ leader Vic Gundotra to acknowledge the company has been caught off guard, but pledging a fix is being fast-tracked.

Google+ is currently designed only for personal profiles, except in the cases of companies hand-selected to participate in a test program for the development of business profiles.

As such, Google has been deleting unapproved Google+ business profiles, prompting a series of critical posts on Thursday from search engine expert Danny Sullivan, editor of the Search Engine Land blog, whose business profile was among those removed from the site.

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