When people ask “can Google+ beat Facebook?” they’re misstating the question. It’s not about one site versus another site. Google+ is bigger than that. The reason Google calls it the “Google+ Project” is that Google+ will become a central part of Google’s whole identity. It will reshape the company. So the real question is “can Google beat Facebook?” Put that way, the contest seems a lot more even.

Facebook, of course, has a huge head start, but there are good reasons for people to seriously consider dumping Facebook for Google+.

1. Integration with Google Services

The biggest wedge Google has for driving people toward using Google+ is integration. That is, Google will build Google+ social networking features and tools into almost all of its existing online services from Search to Documents to Video.

More: http://www.macworld.com/article/160895/