Mozilla, the developer of the Firefox browser, is working a feature that will allow users to opt-out of online behavioral advertising.
The goal is to give users “a deeper understanding of and control over personal information online,” Mozilla’s head of privacy said in a blog posted on Sunday.
The feature will allow users to configure their Firefox browser to tell Websites and advertisers that they would like to opt-out of any advertising based on their behavior, Alex Fowler wrote in his blog post. The user’s preference is communicated to Websites and third-party ad servers using a new “Do Not Track HTTP header,” which is sent with every click or page view in Firefox.
More: http://www.macworld.com/article/157337/
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The goal is to give users “a deeper understanding of and control over personal information online,” Mozilla’s head of privacy said in a blog posted on Sunday.
The feature will allow users to configure their Firefox browser to tell Websites and advertisers that they would like to opt-out of any advertising based on their behavior, Alex Fowler wrote in his blog post. The user’s preference is communicated to Websites and third-party ad servers using a new “Do Not Track HTTP header,” which is sent with every click or page view in Firefox.
More: http://www.macworld.com/article/157337/
