Much of Facebook's projected growth over the next few years is in regions of the world where an iPhone or Android device is a novelty rather than a staple. Consequently, the company has been making some strategic moves: On Wednesday, Facebook announced a new mobile app optimized for lower-end cell phones and a plan to make it available in many countries without data fees.

"The app provides a better Facebook experience for our most popular features, including an easier-to-navigate home screen, contact synchronization, and fast scrolling of photos and friend updates," explained a blog post by Mark Heynen, a program manager at Facebook.

It's downloadable through Snaptu rather than accessible through a mobile Web browser. That means it can be more enhanced, akin to a higher-end smartphone app than the more basic 0.facebook.com, a mobile site that Facebook launched last year with some similar no-fee agreements in place.

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