Hard on the heels of Microsoft's decision to offer "do not track" functionality in its upcoming Internet Explorer 9 browser comes word that Mozilla is planning a similar move for its Firefox 4.
"Technology that supports something like a 'Do Not Track' button is needed and we will deliver in the first part of next year," Mozilla chief executive Gary Kovacs reportedly told Agence France-Presse while demonstrating Firefox 4 recently at Mozilla headquarters. "The user needs to be in control."
While acknowledging that the issue is a complex one that will require balancing the needs of users and advertisers, "I fundamentally believe that the balance is tipped too far," Kovacs said. "You can't tell me the delivery of a piece of content is going to be that much better if you know everything about my life."
More: http://www.pcworld.com/businesscenter/article/214408/
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"Technology that supports something like a 'Do Not Track' button is needed and we will deliver in the first part of next year," Mozilla chief executive Gary Kovacs reportedly told Agence France-Presse while demonstrating Firefox 4 recently at Mozilla headquarters. "The user needs to be in control."
While acknowledging that the issue is a complex one that will require balancing the needs of users and advertisers, "I fundamentally believe that the balance is tipped too far," Kovacs said. "You can't tell me the delivery of a piece of content is going to be that much better if you know everything about my life."
More: http://www.pcworld.com/businesscenter/article/214408/
