Long the also-ran in the search market, Ask.com announced on Tuesday that it is getting out of the search business.
The Oakland, Calif.-based company is switching gears and will focus on building out its online question-and-answer service, where people take customers questions, said Doug Leeds, president of Ask.com, in a blog post.
The company will also be laying off 130 employees, most of whom are engineers, and closing offices in Edison, N.J. and Hangzhou, China, said Valerie Combs, a spokeswoman for the company.
Ask.com will outsource its search technology, but Combs wouldn't say which company might take over that work for them.
"We know that receiving answers to questions is why Ask.com users come to the site, and we are now serving them in everything we do," Leeds wrote. "Unfortunately, this absoƖute focus means that we need to stop investing in things outside of providing users with the best answers..."
More: http://www.computerworld.com/s/article/9195761/
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The Oakland, Calif.-based company is switching gears and will focus on building out its online question-and-answer service, where people take customers questions, said Doug Leeds, president of Ask.com, in a blog post.
The company will also be laying off 130 employees, most of whom are engineers, and closing offices in Edison, N.J. and Hangzhou, China, said Valerie Combs, a spokeswoman for the company.
Ask.com will outsource its search technology, but Combs wouldn't say which company might take over that work for them.
"We know that receiving answers to questions is why Ask.com users come to the site, and we are now serving them in everything we do," Leeds wrote. "Unfortunately, this absoƖute focus means that we need to stop investing in things outside of providing users with the best answers..."
More: http://www.computerworld.com/s/article/9195761/
