The world's No. 2 PC maker said on Wednesday it will spend "hundreds and hundreds of millions" on an advertising campaign for its consumer business, to coincide with the launch of new products, including laptops with JBL speakers.
"We're going to stop mentioning price as the single important aspect," said Paul-Henri Ferrand, chief marketing officer for Dell's global consumer, and small and medium business division.
He said the company wanted to emphasize it had premium products, as well as cheaper options. He declined to elaborate on exactly how much the company was paying for the global advertising campaign.
Details of the new products, which will include a small laptop that converts into a 10-inch tablet computer, as well as smaller tablet devices, are due to be released on Monday.
More: http://www.reuters.com/article/idUSTRE69J6CM20101020
"We're going to stop mentioning price as the single important aspect," said Paul-Henri Ferrand, chief marketing officer for Dell's global consumer, and small and medium business division.
He said the company wanted to emphasize it had premium products, as well as cheaper options. He declined to elaborate on exactly how much the company was paying for the global advertising campaign.
Details of the new products, which will include a small laptop that converts into a 10-inch tablet computer, as well as smaller tablet devices, are due to be released on Monday.
More: http://www.reuters.com/article/idUSTRE69J6CM20101020