Google said Friday it will pay US$140 million for a Russian contextual advertising company as it seeks to expand its services to advertisers and Web-site publishers outside the U.S.
The 6-year-old company, Zao Begun but known as Begun, has a search and contextual advertising business, with about 40,000 advertisers and a network of 143,000 Russian-language Web sites.
It is majority-owned by Rambler Media, a Russian company that runs a search engine, instant messaging service, an online newspaper and a price-comparison site, among other Internet properties. Rambler said Friday it also signed an additional agreement to use Google's AdSense technology on its main portal.
Rambler said it will buy the remainder of Begun from Bannatyne Ltd., and then sell all of Begun to Google...............
More: http://www.pcworld.com/businesscenter/article/148611/google_to_pay_140m_for_russian_contextual_ad_firm.html
The 6-year-old company, Zao Begun but known as Begun, has a search and contextual advertising business, with about 40,000 advertisers and a network of 143,000 Russian-language Web sites.
It is majority-owned by Rambler Media, a Russian company that runs a search engine, instant messaging service, an online newspaper and a price-comparison site, among other Internet properties. Rambler said Friday it also signed an additional agreement to use Google's AdSense technology on its main portal.
Rambler said it will buy the remainder of Begun from Bannatyne Ltd., and then sell all of Begun to Google...............
More: http://www.pcworld.com/businesscenter/article/148611/google_to_pay_140m_for_russian_contextual_ad_firm.html