Don't expect Time Warner content on the Apple TV anytime soon.
Speaking at the Royal Television Conference in London this week, Time Warner CEO Jeff Bewkes said that 99-cent rentals of his company's television shows makes no sense as far as the bottom line goes.
"How can you justify renting your first-run TV shows individually for 99 cents an episode," Bewkes said, according to the Hollywood Reporter. He added that doing so could "jeopardize the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free."
Time Warner isn't a slouch in the television business. Its programming, including shows from subsidiaries HBO, CW, and Turner Broadcasting, could benefit the Apple TV in a big way. Regardless, Bewkes said that for the Apple TV to even come close to attracting media companies, it will need to offer two key features.
More: http://news.cnet.com/8301-13506_3-20018115-17.html
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Speaking at the Royal Television Conference in London this week, Time Warner CEO Jeff Bewkes said that 99-cent rentals of his company's television shows makes no sense as far as the bottom line goes.
"How can you justify renting your first-run TV shows individually for 99 cents an episode," Bewkes said, according to the Hollywood Reporter. He added that doing so could "jeopardize the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free."
Time Warner isn't a slouch in the television business. Its programming, including shows from subsidiaries HBO, CW, and Turner Broadcasting, could benefit the Apple TV in a big way. Regardless, Bewkes said that for the Apple TV to even come close to attracting media companies, it will need to offer two key features.
More: http://news.cnet.com/8301-13506_3-20018115-17.html
