Google's YouTube division is testing the waters of offering a live video streaming channel that gives third parties the capability to broadcast live programming on the Web. Starting this Monday and Tuesday at 8 a.m. (PT), the online video giant introduces Live on YouTube -- a destination that will offer two days of live entertainment programming. YouTube says that its efforts are part of a "live streaming platform trial." Live on YouTube video content can be accessed via YouTube.com or via an embedded Web app that can be placed into a Website or blog.

Video programming is provided from four content partners and ranges from news and entertainment from Rocketboom, instructional video from Howcast, celebrity and lifestyle programming from Young Hollywood, and the video destination Next New Networks will offer a variety of programs including satire from its Barely Political channel.

The Live on YouTube video channel is being promoted on YouTube's homepage, which states: "Today and tomorrow we're conducting a limited test of our new live streaming platform in conjunction with the partners featured here. Watch the videos below for more information about their must-see events."

More: http://www.pcworld.com/article/205334/

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