Apple launched the iPhone 4 Case Program app in the App Store a few days ago, and is expected to invest somewhere in the neighborhood of $175 million on the free bumper program aimed at reluctantly addressing reception issues with the iPhone 4. There is something that doesn't add up, though, about the timing that makes the program seem like a bait-and-switch designed to brush the problem under the rug.

After weeks of stubborn denial from Apple that a problem exists at all, Apple arranged a major press conference to respond to concerns. After about 15 minutes of explaining that all smartphones have the same issues and that there really isn't anything wrong with the iPhone 4, Apple CEO Steve Jobs announced a plan to address the issue.

More: http://www.pcworld.com/businesscenter/article/201819/

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