Microsoft fired another salvo as its battle against Google for search turf heated up this week.
Tuesday, Microsoft unveiled new features aimed at making Bing more than just a search site. Bing was enhanced with an entertainment page that will let users watch TV shows, play games and listen to music -- all without leaving the Web site.
"This has become a full-on war. I'm not too sure it can get any hotter," said Rob Enderle, an analyst at Enderle Group. "Microsoft is trying to make Bing ever more capable. The goal is to get you to live within their search engine and not go to any other sites, certainly not Google. The more you can do with Bing, the less likely you are to wander someplace else like Google. It's textbook customer containment."
More: http://www.computerworld.com/s/article/9178449/
Tuesday, Microsoft unveiled new features aimed at making Bing more than just a search site. Bing was enhanced with an entertainment page that will let users watch TV shows, play games and listen to music -- all without leaving the Web site.
"This has become a full-on war. I'm not too sure it can get any hotter," said Rob Enderle, an analyst at Enderle Group. "Microsoft is trying to make Bing ever more capable. The goal is to get you to live within their search engine and not go to any other sites, certainly not Google. The more you can do with Bing, the less likely you are to wander someplace else like Google. It's textbook customer containment."
More: http://www.computerworld.com/s/article/9178449/