O2, Orange, and Vodafone will conduct joint U.K. trials of a new mobile broadcast technology called Integrated Mobile Broadcast (IMB), which will let the operators offer better mobile TV and radio services, they said on Tuesday.

The pilot will start in October in central London and Slough, and run for three months, the three operators said. Their goal is to assess how mobile broadcast services can be deployed using a shared network infrastructure.

It is too soon to say when IMB-based services will be available commercially, according to Yves Bellégo, director of technical and network strategy at Orange. However, once IMB is ready to be rolled out, Bellégo expects to see the technology built into smartphones and tablet PCs.

More: http://pcworld.com/article/199491/

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