Google will make a strong pitch to enterprise programmers at its I/O developer conference Wednesday with the unveiling of a business version of its App Engine application hosting service and with new cloud portability initiatives in partnership with VMware.

With the announcements, Google hopes to tap into what it sees as rising demand from enterprises to create and host custom-built applications in a cloud architecture to have more deployment flexibility and reduce infrastructure management costs and complexity.

"What we hear loud and clear from medium and large enterprise customers is wanting that cloud platform to build their own applications on," said Matthew Glotzbach, Google Enterprise director of product management.

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