As part of its unveiling of its "Open Graph" product suite at the F8 developer conference here, Facebook is getting rid of the standalone "Facebook Connect" product that it unveiled at the last F8 two years ago.

"We are actually eliminating the Facebook Connect brand," CEO Mark Zuckerberg said in a press conference following his keynote address. "We figured that 'Connect' is not descriptive for users."

Facebook director of platform product Bret Taylor chimed in. "Facebook Connect was just an initiative to have [the] Facebook log-in work on external Web sites, but the underlying framework is the same," Taylor said. "Making that [Connect] distinction was actually causing some developer confusion."

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