Like many other Facebook users Jeff Crites heard of the US$1,000 Best Buy gift-card offer last month from a friend, a Web savvy director of social media at a Fortune 500 company.

He clicked on a link that took him to a Facebook fan page promising a sweet offer: If he clicked through and was one of the first 20,000 people to become Best Buy fans, he'd get a $1,000 gift card to spend on electronics. To Crites, a marketing consultant who makes his living understanding social media, a $20 million promotion to get just 20,000 Facebook fans struck a wrong note. Companies simply don't give away hundreds of dollars to Facebook fans. "It just didn't seem right and it didn't feel right," he said. "They're going to give away a sandwich or a box of cookies."

He sent a message to the friend who'd mentioned the offer, and within minutes they agreed that it was a scam.

More: http://pcworld.com/article/193682/