Twitter plans to launch a new platform that lets Web publishers display 'tweets' on their sites more broadly and easily than is possible today via the company's APIs (application programming interfaces).

The new frameworks, collectively called @anywhere, will let Web publishers bring in relevant "tweets" to their sites by inserting "a few lines of javascript," thus lowering the complexity for integrating Twitter content into external Web pages, the company said Monday.

For example, people could see reporters' Twitter feeds by hovering over their bylines in their publication's Web site and post a "tweet" about a video directly on YouTube, according to an official blog post.

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