Virgin Media will use telegraph poles to extend the reach of FTTH (fiber-to-the-home) in a test in the U.K. village of Woolhampton, it said on Thursday.

Users participating in the test will get download speeds of up to 50M bps (bits per second), according to Virgin Media. The goal is to see if using telegraph poles is a viable option to extend the coverage of fiber, especially to rural areas. The operator wants different options as it expands its broadband network, a spokeswoman at Virgin Media said.

The problem with fiber in rural areas is that the cost of digging and laying cable can become prohibitive, and using telegraph poles is away to get around that, according to Annelise Berendt, next generation access analyst with market research company Point Topic.

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