Apple and Microsoft may be in talks to expel Google as the iPhone's default search engine, in favor of Bing, according to BusinessWeek. The Apple-Google battle for the mobile throne is getting heated.
This is all coming from "two people familiar with the matter," so, you know, eat a bowl of salt or whatever, but it sort of makes sense in a Machiavellian kind of way. Windows Mobile 7 notwithstanding, Apple's competition in the mobile arena isn't Microsoft, but Google, and so it's not really that outlandish, especially considering that Bing isn't necessarily a worse search engine than Google. Apple avoids throwing unnecessary support to Google (although the iPhone will still feature Google Maps, YouTube, and Gmail) while Microsoft gains a huge market for Bing. Everybody wins, except Google, which only mostly wins.
More: http://news.cnet.com/8301-1035_3-10437785-94.html
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This is all coming from "two people familiar with the matter," so, you know, eat a bowl of salt or whatever, but it sort of makes sense in a Machiavellian kind of way. Windows Mobile 7 notwithstanding, Apple's competition in the mobile arena isn't Microsoft, but Google, and so it's not really that outlandish, especially considering that Bing isn't necessarily a worse search engine than Google. Apple avoids throwing unnecessary support to Google (although the iPhone will still feature Google Maps, YouTube, and Gmail) while Microsoft gains a huge market for Bing. Everybody wins, except Google, which only mostly wins.
More: http://news.cnet.com/8301-1035_3-10437785-94.html
