Apple has acquired Quattro Wireless, according to an item posted Tuesday on the mobile advertising company's blog.

Quattro has an ad serving, tracking and analytics platform to help advertisers engage with mobile consumers. Its Q Elevation platform can be used to target ad campaigns based on consumer demographics, location, time of day and other factors.

"We are thrilled to let you know that Apple has acquired Quattro," said the blog post, signed by Andy Miller, Apple's vice president of mobile advertising. "For now, the offerings and services you receive from Quattro Wireless will not change."

More: http://pcworld.com/article/185978/